Let them grow safely.™
Start with free home WiFi protection — every device on your network, instantly. Add real-time bleeping for phones, tablets, and Fire Stick with Shel™+.
Why Shel™ Is Different
Circle blocks the internet. Bark sends you a report after the fact. Qustodio limits screen time. None of them touch the content itself. Shel™ is the only product that listens in real time and removes the bad moment before your child hears it.
DNS is your internet's address book. Every time a device on your network tries to reach a website, it asks DNS: "where does this live?" Shel™ intercepts that question. If the destination is inappropriate — adult content, gambling, malware, harmful sites — Shel™ answers: "nowhere. Blocked."
This happens before the page loads. Before the image appears. Before your child sees anything. And it covers every device on your network automatically — your smart TV, your kid's game console, smart speakers, every phone on your WiFi — without installing anything on each device.
Why competitors don't do this well
Circle uses hardware that sits between your router and modem — it breaks when your internet provider changes equipment. OpenDNS gives you generic categories with no family dashboard. Shel™ is software-only, works with any router, and every family gets a private DNS endpoint tied to their account.
DNS can block a website. It cannot bleep a word spoken inside a streaming app. That requires something fundamentally different — an engine that listens to the audio playing on a device in real time, understands speech, and acts on it before the sound reaches the speaker.
Shel™'s on-device AI classifier processes every audio chunk and bleeps profanity in under 200 milliseconds — faster than the human ear processes sound. No content is sent to our servers. No audio is recorded. The analysis happens entirely on the device, privately, in the moment.
For 35,000+ known titles, Shel™ goes further: our Content Intelligence database maps every profanity moment to the exact millisecond. Shel™ knows the bleep is coming and acts 2 seconds early — so the moment is gone before your child even has a chance to hear it begin.
No competitor does this
ClearPlay filters DVD rips. VidAngel requires you to stream through their platform. Neither works on live streaming, music apps, games, or any app outside their ecosystem. Shel™ works on every app, every platform, any content — including live video and music no one has ever catalogued. This technology is patent pending (U.S. Provisional Patent Applications 64/126,495, 64/126,518, 64/126,528, 64/126,545, 64/126,560, and related applications).
Home Shield works at the router — one change, every device, no apps to manage. Perfect for TVs, consoles, and guest devices that can't run software. It's the foundation every family should have, regardless of budget.
Personal Shield works at the device — it travels with your child off your WiFi, identifies exactly which child is watching, and edits content in real time. It requires an app and a subscription because the processing is intensive and continuous.
Together, they cover every scenario: unknown devices on your network, known children on their phones, content you've blocked, and content you've allowed but want cleaned up. No other product on the market provides both layers simultaneously.
Two simple options — set up router DNS for whole-home protection, or install the app for real-time bleeping. Step-by-step guides for every router.
Point your router DNS to Shel™. Blocks bad sites for every device on your WiFi — TVs, consoles, smart speakers. No app needed. Takes 2 minutes.
Install Shel™ on phones, tablets, or streaming devices. The bleep engine catches profanity from any app in real time — streaming, music, and games. Requires Shel™+.
Home Shield covers every device on your network 24/7. Personal Shield follows kids off WiFi and bleeps content in real time. Both layers work together automatically.
Simple Pricing
No contracts. Cancel anytime. Free tier stays free forever.
What's included in each tier
Configure your router once. Shel™ filters bad content for every device on your WiFi — automatically, 24/7.
Install the Shel app on any device. Real-time bleep engine catches profanity the moment it's spoken — on any app, any show.
Choose your plan
Start with the free tier — no card, no account, protection starts in 60 seconds.
Download Free — Start Now →